25 Nov


If you happen to find yourself in Denmark on the first Friday in November, you’re in for a treat. On this magical day every year, the Danes celebrate “Juledag,” or for short (and translated): J-Day.

J-Day marks the momentous release of the Danish beer company Tuborg’s Julebryg, or Christmas beer.


The tradition is not difficult to take part in, since Tuborg trucks drive to 100s of towns throughout the country, stopping often to distribute free Christmas-beer and funny blue hats to pretty much anyone within sight of the truck.


Things are a bit more regulated at the bars, where the taps aren’t allowed to pour the good stuff until 8:59pm exactly. If you start early, you’re likely to be ratted out by one of your customers and will be placed on Tuborg’s “black list” for next year’s J-Day (and you thought finding a lump of coal in your stocking was a tough punishment). National Public Radio has more on J-Day here: http://www.npr.org/blogs/thesalt/2012/11/02/164185006/christmas-comes-early-for-denmarks-beer-drinkers

When J-Day arrived earlier this month, some friends and I were lucky enough to be at an on-campus, student-run Friday Bar which was partaking in the J-Day tradition, so we got to experience the festivities first hand (and not a minute before 8:59pm):


One Response to “J-Day”

  1. Nancy Macias November 25, 2014 at 11:15 pm #

    Nathan, I’m THIRSTY and so is Uncle Blake who is visiting. Love, Grandma Date: Tue, 25 Nov 2014 21:08:22 +0000 To: nancym7537@hotmail.com

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Rachel in Denmark

[American] Expat living in Copenhagen

If not now, When?

teaching, learning, and living in Bursa, Turkey

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Two years worth of thoughts and journeys to figure out my way around Dodoma, Tanzania. Here's to sticking things through!


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