J-Day

25 Nov

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If you happen to find yourself in Denmark on the first Friday in November, you’re in for a treat. On this magical day every year, the Danes celebrate “Juledag,” or for short (and translated): J-Day.

J-Day marks the momentous release of the Danish beer company Tuborg’s Julebryg, or Christmas beer.

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The tradition is not difficult to take part in, since Tuborg trucks drive to 100s of towns throughout the country, stopping often to distribute free Christmas-beer and funny blue hats to pretty much anyone within sight of the truck.

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Things are a bit more regulated at the bars, where the taps aren’t allowed to pour the good stuff until 8:59pm exactly. If you start early, you’re likely to be ratted out by one of your customers and will be placed on Tuborg’s “black list” for next year’s J-Day (and you thought finding a lump of coal in your stocking was a tough punishment). National Public Radio has more on J-Day here: http://www.npr.org/blogs/thesalt/2012/11/02/164185006/christmas-comes-early-for-denmarks-beer-drinkers

When J-Day arrived earlier this month, some friends and I were lucky enough to be at an on-campus, student-run Friday Bar which was partaking in the J-Day tradition, so we got to experience the festivities first hand (and not a minute before 8:59pm):

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One Response to “J-Day”

  1. Nancy Macias November 25, 2014 at 11:15 pm #

    Nathan, I’m THIRSTY and so is Uncle Blake who is visiting. Love, Grandma Date: Tue, 25 Nov 2014 21:08:22 +0000 To: nancym7537@hotmail.com

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Rachel in Denmark

[American] Expat living in Copenhagen

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